International-SEO
Search Engine Optimization to Rank Internationally

Multi Country SEO

This article aims to describe the most common dangers of international Search Engine Optimization to help marketers avoid them by taking the necessary positive steps.

1. Rather than the cultural risks or the hosting issues that are technical, this is the most dangerous pitfall in international SEO – not realizing that ‘keywords’ can’t be directly translated is the first rule. This can be kind of difficult to appreciate if one is not a linguist however ‘keywords’ are not in fact normal words but convenience words that are created by people when searching and responding to search marketers.

For example, ‘car insurance’ would be translated to ‘assurance voiture’ in French where ‘assurance’ is ‘insurance’ and ‘voiture’ is ‘car’ and this does get a small amount of searches. On the other hand, most search engine volume is for ‘assurance auto’ with ‘auto’ being the short form for ‘automobile’. This phrase has been adopted by French speakers and searchers simply out of convenience. Translation therefore doesn’t go well and this happens in every language including English.

There is a very simple solution to this. Simply recreate your keywords into the required language in the exact same way it is done in English. This means using a trained search marketer who is also a native and natural speaker of the required language to research for the keywords from scratch.

2. Not considering how you will manage your content in multiple languages is a specific blind spot that causes some serious budget surprises for many. Many organizations will even invest a lot of money in creating great English content only to give it to the localization department without thinking about its SEO value and with a small budget.

Creating your English content while keeping in mind the translation or localization is the best strategy. Simply put, the copywriter’s brief ought to be to produce content without content that a translator cannot translate such as cultural references or in-jokes. Although the best option is to mix freshly created copywriting on specific local subjects that warrant it and utilizing localization on the rest, note that freshly created copywriting for each language will be more expensive as compared to translation. The best thing is to use an international marketing firm that can optimize and localize at once.

3. Thinking that someone you know or your co-worker’s niece who has studied French can make a good attempt at it isn’t going to give you the results you need. So as to achieve the level of intuitive interpreting that is required, you will need somebody who learned the specific language as their mother tongue and ideally grew up inside the country.

4. Another understandable mistake that many make is taking a company’s international claims at nominal value. If you come across a company that offers more than forty languages then they are probably sub-contracting to freelance translators and this is not something you want as discussed before. Be sure to carry out a comprehensive credit check.

5. Selecting new countries to target based on current analytics is alright when supporting your export initiative; however it is not a good way of deciding the languages in which to create your new websites. For example people of a non-English speaking country may already be searching for your product using the actual English keywords because that is how they expect to locate them easily. Localizing your site into the local language might not increase their inclination to buy.

flat info1At the same time, a little keyword research may show that the people of another non-English speaking country who actually buy the same product are not doing so via your site at all – thus creating a website in this country’s language would increase your sales unlike in the other country where it would not. You can never tell this from your analytics.

6. Not making use of local domains and insisting on running with a .com is very common. Having looked at the problem more seriously, a number of those who propose the use of dot com have reviewed their stand. Local domains are more beneficial for SEO since they provide the best information on your geographical location to search engines. Users also prefer them plus people you may wish to link your site to also wish to link to sites that are local.

If the decision to go for a dot com is a decision based on policy and out of your control – you may have to find some workarounds. However, workarounds are not what you ideally want.

7. Not obtaining local hosting or links is a major problem for several international sites. Although they are not so crucial if you are using local domains, they actually make a difference.

8. Setting up new countries for example Portugal, without considering the impact on older sites has hampered some companies’ success seriously. Duplication on international websites is still a big issue especially for global languages such as French, Spanish or English. It is not uncommon to find a site that has had its performance fall in the UK because of providing a duplicate version of the site to Australia or Ireland. This issue can be solved in many different ways including small sites so as to protect the bigger ones.

9. Responding to differences in culture is important – however this is actually only good marketing. The truth about a country’s culture is that it reveals itself in the things the people search for. Proper keyword research may be used not only for the improvement of your site’s performance in general but also for understanding the way your potential customers think and which products may be the best to try selling or targeting to them through your website.

10. Lack of proper and adequate research is the root of the problem. To power up your global marketing or export programs most effectively one needs to undertake research that is really thorough and few people have this time. Finding a search engine marketing firm that operates internationally and that is effective is the best thing to do as they will possess all the resources that you need.

lawyers-guide-personal-injury-law-600x300

Texas Personal Injury Attorney

Broken Bones

Have you suffered a broken bone in an accident caused by the carelessness of others?

There are many accidents in Texas, every single day, which result in broken bones. A broken bone injury is one of the most severe non life-threatening injuries a person can endure. If treated incorrectly, the bone many not heal properly which can forever alter the ability of the victim’s limb or that portion of their body. Additionally, broken bones are extremely painful.

Types of fractures

The adult body has more than 200 bones all of which are subject to fracture under the right circumstances. The types of breaks that the human skeleton may incur as quite varied as well, including:Single Fracture. A single fracture occurs when a bone is broken in a single location.Complete Fracture: A complete fracture occurs when the bone breaks into two separate pieces. Bending Fracture A bending fracture occurs when the bone bends without actually cracking. This rarely happens in adults because our bones become rigid and brittle. However, children experience this quite often as their bones are more pliable.Hairline Fracture: A hairline fracture occurs when the break is extremely thin and the bone has not broken all of the way through. This is very similar to a tea cup that has a noticeable crack but does not leak. Greenstick Fracture. When the bone bent and the outer radius of the bend (the side of the bone in tension) is broken, but the inner radius (the side of the bone in compression) is only bent, but not to the point of breaking.. This is a common occurrence in child injuries, but not as common with adults as the bone usually breaks without as much bend. Open Fracture: When the bone breaks and is misaligned as to punch through the skin. This type of broken bone usually only occurs under conditions of tremendous stress such as those common in a car accident or falling accident.

If you or a loved one has suffered from a broken bone due to the negligence of others, our Texas attorneys can help you get all that you are entitled to. Insurance companies love to drag a claim out as long as they can (that way the money sits in the bank earning interest). Meanwhile, you may not be getting the healthcare required to make certain that your bone heals properly with no long term side effects. The experienced Texas personal injury law attorneys of our Firm can help you.Practice Areas: Car Accidents – Trucking Accidents – On the Job Injuries – Wrongful Death – Construciton Accidents – Boating Accidents – Premises Liability

image44The Texas personal injury attorneys of our Firm have provided the information on this site to help inform the public about the potential application of civil law to certain situations.

Contacting the Texas personal injury attorneys of our Firm through this website does not constitute an attorney client relationship. It is the policy of our Firm that an attorney client relationship can only be established after a formal written engagement letter is endorsed by both the client and an officer of our Firm, PC. Any information transmitted through this website by submission of a contact form or by way of electronic email is not guaranteed to be secure and is not done so on a confidential basis.

The Personal Injury Attorneys at our Firm make every effort to comply with the ethical rules of advertising for the State of Texas. However, due to the nature of the internet, this information may be viewed in states where some aspect of this website is in conflict with that state’s ethical codes. our Firm does not wish to attract any potential client from any such state.

Reproduction, distribution, republication, and/or retransmission of material contained within our Firm Website is prohibited unless the prior written permission of our Firm has been obtained.

SEO_MNSSEO Optimization

There area multitude of different software-tools which assist you track and slice and dice your seo outcome. But, when it comes to showing you all the data in a convenient way, the problem appears. I will share the matrix that I use to track seo results and explain why it is handy to use this particular matrix. Yoast SEO is one of my favorite once to set up my seo structure meta.

Contact us

Create a new Excel spreadsheet. First column will be the date, other columns are reserved for keywords. If you have many keywords (more than 5-6), you have two options: 1) If you like scrolling, just fix the date column and add as many seo keyword columns as you want or 2) Split keywords in groups and create spreadsheet for each of them. The second method is good to use when you have many keywords which can be grouped in categories according to some criteria. For example, you want to use geo-specific keywords for two types of products you sell. You would put “Car types London” and “Car tyres Paris” into one group, and “Car lights London” nad “Car lights Paris” into another group.

Next question is, why track the date? Google won’t change your ranking immediately – you’ll have to wait until it crawls and indexes your pages again. This fact makes tracking seo results much more complicated. Results cannot be checked right away. Also, they must be checked periodically. The positions for each keyword are written in the matrix. My advice is to check only up to 5 pages and if your website is not there, write an “/” in the matrix. This way you can track the progress and see which actions led to improvements in rating. Also, it helps you predict the time frame for your seo optimisation process.

There is one more problem with seo results matrix – displaying results for more than one Google domain. The solution is to either write a slash between results in one field or to create separate Excel documents for each Google domain you want to check.

Matrix image is shown below. Good luck with your work!

PAGE TOP